Richmond Skin & Laser Clinic

Local SEO, Responsive, Social Marketing, Website Design, Analytic


AboutThe Client

Richmond Skin & Laser Clinic was founded through the uncontainable desire & passion to provide perfection in skin care. Everyone deserves to have the best skin they possibly can and it is our mission to utilise state of the art technology and products to provide the maximum enhancement of our patient’s appearance and well-being. At Richmond Skin & Laser Clinic, we believe in a holistic approach to aesthetics. We have a combination of Medical Grade Equipment (manufactured in the USA), Cosmeceuticals, Organics and gluten free products at our disposal. Our fully qualified practitioners will complete an in depth consultation and prescribe the most appropriate treatment for you. Your well-being is our mission. Looking good is feeling good. Richmond Skin & Laser Clinic provides a Safe, Professional and Ethical environment where you can be assured of the best results. And after all, it is all about the results isn’t it!  Let us help you look & feel amazing!


About this project


Avoid website bounce rate and maximise customer satisfaction and online bookings.


We put together a custom strategy for the website by greeting each unique visitor with a passion to serve, answer and satisfy. Dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.


At the six month stage, online bookings increased from 1 per week to 4 per day and website bounce rate dropped from 64% to just 35%.

  • avg. 4 leads/day
  • 25% less Cost Per lead Aquisition(CPA)
  • 35% Bounce Rate

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our reception desk. Our customers love live chat, as they get quicker answers, faster bookings and general information within minutes and sometimes seconds. We all love ‘Oxnia Chat’ it just takes the load off the clinic.